Date:
2025-10-20
Reading time:
2 minutes
Authors:
Alessia Canfarini (Equity Partner BIP) and Emma Bove (Associate Director BIP)
Between AI and corporate culture: a new chapter for digital humanism?
Artificial intelligence has entered our lives without asking for permission. It has changed the way we search for information, make decisions, work, and learn. It’s already here — in our daily habits and business processes — but its presence raises a question that goes beyond technology: how does it change the way people think, collaborate, and trust?
The research unfolds along four main directions.
The first concerns the transition from experimentation to method — that is, the ability of companies to transform innovation into a structured, consistent practice rather than an occasional one.
The second explores the culture and sentiment with which people experience AI, revealing how fear and enthusiasm coexist and can become an evolutionary resource.
The third focus examines leadership, which is called to shift from control to empowerment — building trust and a sense of direction in increasingly fluid contexts.
Finally, the fourth direction looks at new hybrid skills, the so-called fusion talents: professionals capable of combining humanistic vision with algorithmic understanding.